Zuzana is a Digital Marketing and Communications Specialist with more than 3 years of experience. Her background is in psychology and education which brings in a unique perspective on digital marketing and customers’ behavior in the digital world. Her goal is to help companies to build a community around their brand's vision and to grow organically through valuable content and engaging communications. She has a special interest in start-ups, non-profits, and online communities (of practice).
BA in Psychology, Masaryk University Brno (9/2014 - 6/2018)
Erasmus Exchange Studies, University of Turku (9/2016 - 12/2016)
MA in Learning, Education, and Technology, University of Oulu (9/2018 - 8/2020)
Digitalization Programme 2021 by The Shortcut (2/2021 - 5/2021)
Digital Marketing and Communications Specialist at Roomkey.co (6/2021 - 7/2021). Zuzana finalized re-branding of the company, developed a full marketing and communications strategy, together with a PR strategy, and a new email marketing strategy. She has implemented the strategy into a month-long content plan for social media, which increased the organic engagement across SM channels by 20 %.
Head of Marketing at Ambitious.Africa (6/2020 - 6/2021) Zuzana developed the language and communications branding of the organization, contributed to organizational planning and business development of the company, developed marketing and communications strategies and plans. She also developed email marketing strategy, created content plans for various media and contributed to content creation and distribution. Despite that, she was in charge of data analytics, tracking and reporting on the growth of the organization based on marketing and communications.
The followers base grew more than 6 times and the engagement rates grew on average by 6 % month-on-month.
Furthermore, Zuzana recruited and led an international marketing team in Europe and Africa and developed internal training and courses.
Marketing Lead at Oulu Entrepreneurship Society (1/2020 - 12/2020). Zuzana developed the organization’s social media marketing strategy and managed social media communications, contributed to content creation and content distribution on social media, contributed to events planning and managed events marketing.
Social Media Manager and Customer Service at Cook Factory (1/2018 - 12/2019). Zuzana fully planned and ran a series of give-aways on social media that resulted in growth of the company’s followers base by 30 %. Since she started managing the company’s social media, their rating on Facebook grew to 5/5 stars (from 3/5 stars). Zuzana contributed to customer service development and was in charge of customer service for and communications with international customers.
Google Ads Search, Google Analytics, Social Media Marketing, Inbound Marketing, Email Marketing, Content Marketing.
Languages: Czech (native), English (advanced), Finnish (intermediate).
The detailed CV can be provided upon the request.